Masicka steps up for hurricane victims

Dancehall powerhouse Masicka says there was no way he could sit back and watch the devastation unfold after Hurricane Melissa tore through Jamaica last week.

"When Hurricane Melissa hit and I saw the level of destruction, I couldn't just watch from the sidelines," the Tyrant deejay said.

The superstar entertainer last week visited St Elizabeth, one of the parishes hardest hit by the Category 5 storm, leading a hands-on relief effort through his MADE Foundation.

Armed with truckloads of care packages, building supplies, and essentials, Masicka and his team distributed aid to dozens of families still reeling from the hurricane's impact.

"Jamaica built me, the people support me, so it's only right that I stand with them when things get rough," Masicka said.

He said that his Melissa relief activities is just a continuation of what he has been doing, adding that he is merely "giving back to the same people who've always shown me love".

The Pieces deejay says his recent visit to St Elizabeth left him deeply moved after witnessing the pain and perseverance of residents affected by the powerful storm.

"It was emotional, honestly. Being out there and seeing people line up just for water, food or basic supplies -- it hit different. You realise how much we take simple things for granted," the Pieces deejay told THE STAR.

The artiste, whose given name is Javaun Fearon, said the experience offered a sobering reminder of the strength and resilience that define Jamaicans even in their darkest hours.

"Even in the middle of loss, they still had hope, still had gratitude. That remind me why we do this -- because at the end of the day, it's about people helping people," said Masicka.

The relief effort in St Elizabeth was a collaborative mission involving producer Mario Dunwell, Red Stripe, 1Syde Team, and MJ's Trucking Company. Member of Parliament for St Elizabeth South West, Floyd Green, also lent his support on the ground and pledged to strengthen future operations.

"This was just the first step. The plan is to continue working with local partners to support rebuilding, whether that's providing construction materials, helping schools get back up and running, or assisting families who've lost everything," said Masicka.

He said the foundation plans to extend its reach into Westmoreland and St Ann in the next phase.

"MADE Foundation is here for the long run. It's not just about a one-time donation; it's about creating real change and long-term recovery," Masicka said .

Having seen Melissa's destruction first-hand, Masicka believes entertainers have a duty to use their platform for good.

"People look up to us, and we have the influence to make a difference beyond the music," he said. "Whether it's a school treat, mentorship, or just checking in on your community -- it all matters."